tag:blogger.com,1999:blog-78191293209840839772011-11-04T03:49:55.851-07:00Online Business Opportunities: SEOPankaj Guleriahttp://www.blogger.com/profile/18250471144262628437noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-7819129320984083977.post-15582449514512462102008-01-30T08:44:00.000-08:002008-01-30T08:50:28.862-08:00SEO (Search Engine Optimization)<p class="MsoNormal" style=""><b style=""><u><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Search Engine Optimization (SEO)<o:p></o:p></span></u></b></p> <p class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";"><o:p></o:p>The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.<b style=""><o:p></o:p></b></span></p><span class="bold1"><span style="font-size: 11pt; letter-spacing: 0pt; font-weight: normal;"></span></span><span class="bold1"><u><span style="font-size: 11pt; letter-spacing: 0pt;">Why is Search Engine marketing so important?<o:p></o:p></span></u></span> <ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Reasons to optimise<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">How searches and spiders work<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">What search engines to target<o:p></o:p></span></li></ul><span class="bold1"><u><span style="font-size: 11pt; letter-spacing: 0pt;">Key-word and phrase analysis<o:p></o:p></span></u></span> <ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">How to automatically analyse the keyword density<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Using other tools to choose effective keywords/phrases<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Effective targeting <o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Competitor analysis <o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Strategies to attract users and Search Engines <o:p></o:p></span></li></ul> <h4><span class="bold1"><span style="font-size: 11pt; letter-spacing: 0pt;"><u>Writing for search Engines<o:p></o:p></u></span></span></h4> <ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">How to automatically analyse the keyword density<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Creating keyword rich text<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Use of Header types and high placed text<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Creating quality links i.e. with keyword in the link text<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="font-size: 11pt; font-family: "Verdana","sans-serif";">Writing for both users and Search Engines<o:p></o:p></span></li><li class="MsoNormal" style="">Search Engine submission <span class="bold1"><span style="font-size: 11pt; letter-spacing: 0pt; font-weight: normal;"><o:p></o:p></span></span></li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7819129320984083977-1558244951451246210?l=pankajguleria.blogspot.com' alt='' /></div>Pankaj Guleriahttp://www.blogger.com/profile/18250471144262628437noreply@blogger.com0